M&S to Host Reality Competition Series to Find its Next Fashion Designer

British retailer, Marks & Spencer (M&S), is on the hunt for a new fashion designer, and the search will play out on screens across the UK in a new reality TV series set to arrive on ITV1 and ITVX.

M&S: Dress the Nation (working title) will see 10 candidates compete in a series of design competitions over the course of six weeks, with the winner securing an in-house junior design role at M&S. Each week, a judging panel made up of senior M&S leaders, alongside a rotation of celebrity guests and designers, will select which budding designers move forward to the next round.

“The UK has some of the best emerging design talent in the world and we want to meet them,” said Anna Braithwaite, Marketing Director for Clothing and Home at M&S in a statement. “We’re on the lookout for the next generation of designers who can be part of our journey to evolve M&S’ style credentials and design original products that not only appeal to our existing customers but also turns the heads of customers who may not have previously considered us.”

The challenges will be created to reflect the M&S design and product development process and assess competitors’ design, problem-solving, commerciality and collaboration skills.

Candidates will work out of a purpose-built design studio for the duration of the competition and compete in challenges both individually and in groups.

SOURCE | Retail Touchpoints

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Charlotte Martin

10th April 2024