Microsoft Flagship

Microsoft opens first European Flagship store.

The store on Oxford Circus is the company’s first flagship store in Europe, and seeks to provide a destination for fans and users of Microsoft products.
“It will provide free access to resources and tools for every customer, from enterprise companies to small businesses to educational institutions to consumers,” says Microsoft Store corporate vice president David Porter.

“We look forward to providing our UK and European customers, and anyone who visits London, a new way to experience the best of Microsoft from demo to purchase, and with ongoing tech support, training and workshops. We have some special surprises in store for our London customers and look forward to many years ahead building relationships.”

Features on offer include the Answer Desk – described as a one-stop-shop for technical troubleshooting – and a Community Theatre. The store also offers a state-of-the-art gaming lounge and an experience centre designed to help small businesses and educational institutions.

An augmented reality system will let visitors see Oxford Circus transported back in time, while a click & collect concierge system will let customers collect products and book workshops and appointments.

Source | Retail Design World