Lush’s new Liverpool store includes a hair lab, perfume library and spa.

Lush’s new Liverpool flagship, which is five times the size of its previous branch in the city, is nearly 15,000 sq ft – or big enough to fit in more than 9 million of the retailer’s famous bath bombs.

The shop spans three floors including a spa and is bursting with new initiatives such as an in-store florist, a hair lab offering trims and treatments, a perfume library selling exclusive fragrances and books on perfumery, and even a children’s party area where kids can play with and make products.

The retailer has opened three Naked stores – shops which promise to use no plastic packaging at all – in Milan, Berlin and most recently in Manchester, and has even opened a store in Tokyo’s trendy Harajuku district that has no in-store signage and is dedicated exclusively to bath bombs.

Lush is also pushing into new in-store experiences. In the retailer’s upcoming Fresh store in Paris, which is due to open in June, shoppers will be able to have fresh moisturisers made onsite that will be infused with freshly cut flowers from an in-store florist and stored in a sustainable seaweed pouch.

Source | Retail Week



25th March 2019

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