Louis Vuitton uses virtual selling experience to unveil first menswear capsule collection with the NBA
Louis Vuitton has unveiled LVxNBA, the house’s first menswear capsule collection with the national basketball association (NBA) with creations by Virgil Abloh. as part of the house’s ongoing relationship with the NBA, Louis Vuitton has partnered with Madison Square Garden to present a virtual selling experience filmed inside of the famous new york arena. commencing in 2020, the house’s partnership with the NBA also includes the creation of the bespoke Louis Vuitton trophy travel case for the Larry O’brien trophy.