Louis Vuitton unveil first menswear capsule collection with the NBA

Louis Vuitton uses virtual selling experience to unveil first menswear capsule collection with the NBA

Louis Vuitton has unveiled LVxNBA, the house’s first menswear capsule collection with the national basketball association (NBA) with creations by Virgil Abloh. as part of the house’s ongoing relationship with the NBA, Louis Vuitton has partnered with Madison Square Garden to present a virtual selling experience filmed inside of the famous new york arena. commencing in 2020, the house’s partnership with the NBA also includes the creation of the bespoke Louis Vuitton trophy travel case for the Larry O’brien trophy.

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For the virtual selling experience, Louis Vuitton and MSG combined sport, style and technology by utilizing drone footage of the actual clothing, shoes and accessories on display inside the historic arena. to mark the occasion, MSG appears as never before — Louis Vuitton’s emblem holds center court and glows in a luminous spectrum alongside the NBA’s famous silhouette logo. guests can discover the collection by navigating around the capsule presentation using their computers or personal devices.

Source | Designboom

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Laura

2nd December 2020

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