This week we visited University of Lincoln, School of Architecture & Built Environment to share our retail knowledge and expertise with the Interior Architecture & Design 2nd year students, helping them to think strategically when developing design solutions.
We set the students a project brief to develop a physical retail concept for a brand who currently operates online only, with the objective of capturing the essence of the brand’s identity and how best to showcase their product within a bricks and mortar environment.
Working in small groups to encourage team collaboration, each group was assigned a brand from different sectors, each having its own unique challenges to overcome.