Levi’s teams up with iconic toy brand LEGO to launch playful new fashion line
Lego has teamed up with Levi’s Denim to launch a capsule fashion collection where pieces of plastic Lego are sewn directly onto items of clothes. The collection, called Wearable Art, is the first of its kind, as it allows you to build your own design onto a denim jacket, hoodie, sweatshirt and other items of clothing, meaning you end up with a unique one-of-a-kind piece. Launching on October 1, the fashion line is already proving popular with fashionistas and lovers of Lego past and present.