Lee Launches Collaboration Footwear with Crocs-Owned HeyDude

Heritage US denim brand, Lee, has partnered with Crocs-owned footwear brand HeyDude on a new footwear line, with American actor Chase Stokes, star of Netflix drama series ‘Outer Banks’, fronting the campaign.

The capsule collection features two styles, the ‘Wally Lee’, a take on HeyDude’s most popular men’s style which features a railroad denim stripe and an exclusive illustrated graphic in the footbed, and the ‘Wendy Lee’ – a cream multi-print patterned take on HeyDude’s best-selling women’s style.

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Joe Broyles, Vice President of Global Collaborations at Lee, said: “HeyDude is the ideal partner to bring a Lee denim-inspired shoe to market. The brand’s popularity and focus on playful comfort resonates with our customer.”

Paul Nugent, SVP Chief Marketing Officer at HeyDude, said: “Bringing two brands together, known for their iconic comfort and versatility, Lee’s rich denim heritage blends perfectly with HeyDude’s relaxed attitude.

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“The result is a unique collection that finds balance in standing out yet playing it cool without sacrificing the much needed comfort our fans have grown to expect from HeyDude.”

Inspired by a coastal vibe, the new shoes are described as “a collision of comfort and cool”, now available on the HeyDude website, priced at £69.99.

SOURCE | TheIndustry.Fashion

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Charlotte-scaled

Charlotte Martin

19th June 2024