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Crocs Unveils Pinnacle ‘Icon’ Store in New York’s SoHo Signalling a New Era for the Famous Footwear Brand
Following a successful soft launch, Crocs – one of the most instantly recognisable footwear brands on the planet – prepares to make a bold statement for the GRAND OPENING of its first-ever Urban Energy concept store in New York’s SoHo district on Friday.
Located at 543 Broadway, the space marks a new chapter for the brand in the US, blending global brand power with a one-of-a-kind in-store experience. With dual entrances on Broadway and Mercer Street and a footprint spanning 60 metres in length, it’s a statement landmark with a street-level edge – designed to match the pace and personality of the city itself.

