We’re delighted to announce that the Crocs Icon Store in SoHo, NYC has been shortlisted for a Creative Retail Award in the Retail Experience category.

The Retail Experience award recognises projects that go beyond exceptional store design to create memorable, engaging, and meaningful customer journeys. Celebrating both permanent and temporary retail environments, the category highlights experiences that strengthen brand identity, foster community engagement, and inspire lasting customer loyalty.

Being shortlisted is a testament to the vision behind the Crocs Icon Store, which reimagines the retail experience through bold design, immersive brand storytelling, and dynamic customer interaction.

We wish all finalists the very best of luck.