As part of our ongoing partnership with adidas, supporting the brand’s global wholesale category development, we designed a bespoke FIFA World Cup activation for Pele Soccer, reimagining the adidas Football category for football’s biggest stage.

Building on the footwear and apparel concepts developed previously for adidas, we introduced bold end-cap activations designed to create maximum impact. At one end, an architectural canopy installation integrates dynamic digital content showcasing national team jerseys. At the other, a striking ball wall uses rhythmic product repetition to deliver an unmistakable World Cup statement.

Immersing customers in the adidas x Pele Soccer experience, we designed a tunnel-like entrance leading into this dedicated World Cup destination. Elevated mannequins wearing the national team jerseys of competing nations flank the space, celebrating the tournament and its fans while reinforcing adidas’ leadership in football.

Launching first with the FIFA World Cup, this activation is conceived as a flexible platform designed to evolve alongside the football calendar, adapting to meaningful team moment throughout the season.

Discover the complete adidas wholesale collection – spanning Football, Running, Training, Originals, Graphic Tees, Motorsport, Golf, Kids, and Accessories – developed by our design studio.