Lacoste launches fantastical collection inspired by Netflix’s hit shows

Sportswear giant Lacoste is joining forces with world-leading streaming service Netflix to create a capsule collection inspired by its most-popular TV series.

The French fashion brand is creating a crosscategory apparel collection inspired by some of the streaming service’s hit shows, including Stranger Things, Bridgerton, Money Heist, and Sex Education

The collaboration, which is available online and in select Lacoste stores from mid-April marks Netflix’s first cross-category apparel collection.

Lacoste takes heritage styles, such as its polo shirts, and fuses them with inspiration from elements of TV shows. The iconic crocodile logo takes on new forms to resemble the Demogorgon monster from Stranger Things and appears on other styles wearing an oversize wig, giving a nod to the character Queen Charlotte from Bridgerton.

Catherine Spindler, Deputy Chief Executive Officer at Lacoste, commented: “We are delighted with this collaboration, which has resulted in a unique encounter between our two worlds and two global references of creativity and innovation, both with an unparalleled power to bring together communities from all walks of life”.

Source | The Industry Fashion