Kocktail partners with John Lewis to open first instore concessions

Award-winning independent ready-to-drink cocktail brand, Kocktail, has opened its first concessions in three John Lewis stores. The openings mark the brand’s first-ever physical presence in a department store and the first activation of its kind for Kocktail. Customers at John Lewis Cheadle, Cribbs Causeway and Kocktail’s hometown store of Newcastle will all be able to experience the sleek and sophisticated shopping experience.

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A free personalisation service is available at each of the concessions, during weekend opening hours. A unique gift idea for Christmas, shoppers will be able to create a personalised label for their Kocktail of choice.

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Kocktail developed a new cocktail for Christmas 2023 – available exclusively at John Lewis – the Candy Cane Martini. Having launched with John Lewis for the first time in autumn 2022, the premium collection of RTD bottled cocktails and gift sets have proven popular with customers. The three Kocktail concessions build upon the success to reach new customers across the UK.

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With all drinks designed and made by professional bartenders, Kocktail bottle up bar-quality mixes, for the perfect serve to enjoy at home. Following their lockdown launch in 2020, the team has taken the RTD bottled cocktail category by storm, having won their second Great Taste Award this year.

SOURCE | Retail Focus

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Lucy Mister

14th November 2023