The chain has a new slogan, Live Light, which is about empowering your curiosity to go your own way, explains Breuer.
As well as those brick walls, the revamped stores have brushed concrete floors, grey metal merchandising units and park bench-style slatted tops on the lower storage. In each store, a local artist has done a mural of the brand’s monkey icon on the wall behind the cash desk, which customers use as a selfie spot (London’s is by Fanakapan). And a map of the city hangs nearby, with interesting destinations highlighted.
Source | Retail Design World, 22nd July 2019