JD Gyms ‘The Roundhouse’ Cheltenham: Designing The World’s First Octadecagon Gym

Further expanding its presence in the UK, JD Gyms’ Cheltenham location is the third new gym to open this year, with plans to open a handful of further sites before the year is out. As part of our ongoing relationship with the ever-growing gym chain, we helped JD Gyms to transform a wonderfully unique, albeit rundown and derelict, building into a functional gym space.

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This brand-new gym comes complete with free wights, lifting platforms, Eleiko strength equipment, cable stations, treadmills, bikes, cross trainers, stair climbers, plyo boxes, a full range of resistance kit, and a menu of fitness classes, including body pump, body combat, yoga, pilates, zumba, and JD Burn.

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Whilst the interior of this exceptional gym is not too dissimilar from other gyms in JD Gyms’ estate, there are a handful of evolutions to the design that we think are worth shouting about…!

With 18 sides in total, this unique building is round in appearance – hence the nickname, ‘The Roundhouse’ – requiring our design studio to quite literally develop a square-peg concept to fit into a round hole.

This Cheltenham-based gym provides a next level brand experience, awarding gym-goers with an incredible, panoramic, viewing gallery as they step out of the changing rooms, before heading down the stairs to start their workout.

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Supersized Signature Signage. JD Gym’s signature “FITNESS JUST GOT SERIOUS” signage just got bigger! This neon-lit, plant-adorned feature wall comes in at an enormous 16 metres in length, putting it at the centre of the interior design scheme and gym experience.

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Colour & Material Evolution. We introduced a grey ply variant into the interior scheme to frame the throwing area and create a clear transition of category zone.

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Introducing the Glute Zone! Last but certainly not least, this Cheltenham gym is the first in the chain to receive a dedicated Glute Zone. Born from popular demand, especially among women and femme presenting athletes, the brand-new Glute Zone houses a full range of innovative, new glute strengthening kit and has been cleverly tucked away under the mezzanine for an added bit of privacy.

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Learn more about this gym design concept

Looking for a design partner to create an award-winning leisure brand?  Get in touch…

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Lucy Mister

4th September 2023