It’s official, next year we’re heading back to EuroShop – the world’s no.1 retail trade fair!

Kicking off our 2026 EuroShop campaign, Adrian Briggs – Briggs Hillier Co-Founder and Creative Director – was invited to speak at the first EuroShop press event, hosted in London last week (25^th November 2025).

Held at Lush Studios in Soho, the London stop of the international preview tour brought together a handful of exhibitors, retailers, industry media and senior trade fair officials for an afternoon of early insight into what to expect from EuroShop 2026.

Moderated by retail consultant Ian Scott, the session featured perspectives from Ulrich Spaan of the EHI Retail Institute, who outlined the themes shaping the 60th-anniversary edition, and Elke Moebius, EuroShop’s Show Director, who highlighted new features and reaffirmed the show’s visitor-centred approach. With EuroShop drawing over 80,000 visitors and nearly 1,900 exhibitors, the preview offered valuable context on how the fair continues to evolve across design, technology, data and sustainability.

A panel discussion with Adrian Briggs (Briggs Hillier), Matt Burns (Unibox), David Hyde (Wanzl) and Simon Shankster (ITAB) explored the value of EuroShop’s three-year cycle, noting how the longer rhythm allows exhibitors to invest in higher-quality stands and present meaningful innovation. Sustainability expert Steve Lister also introduced the Sustainable Stand Tours planned for 2026, setting early expectations for how environmental responsibility will be showcased across the halls.

The afternoon closed with networking and a shared sense of anticipation ahead of EuroShop’s return to Düsseldorf from 22–26 February 2026 and its landmark anniversary edition.

Huge thank you for the invitation – a privilege to be involved.

Follow along as we reveal more about our stand in the new year, along with everything we’re preparing for the show.