HORST

A ‘hardware store which isn’t one’ is hoping to inspire shoppers in Hamburg with a new customer-centric approach.

HORST offers a 750 sq m (8,073 sq ft) space, using a store concept and branding pitched as a ‘makers store,’ it is arranged around a central square with honeycomb-like shelf structures. More than 16,500 SKUs are arranged by theme, communicated by a clear and simple suite of graphics.

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Tools including lasers, UV-printers and CNC-cutters allow the store to provide a range of personalisation services. A new merchandising strategy seeks to be more engaging than traditional methods. Instead of books of colour samples the store offers a walk-in colour fan. A ‘connector cabin’ is used instead of shelving to house ranges of screws. A floating light dome helps customers to see the effect of different lighting products.

An equipment loan service is available, and the store offers workshops, as well as a ‘Kümmerling’ service – which provides the helping hand of professional tradesmen and women for projects.

The modular floor plan is more flexible than traditional aisles when it comes to remodelling or changing layouts.

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Laura-1

Laura

3rd June 2019

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