HOKA opens first retail stores in LA and NYC

HOKA opens first retail stores in LA and NYC.

Located on 5th Avenue in Flatiron in NYC and Melrose Avenue in LA, the HOKA stores will not only have plenty of good products, like their recent collaboration with Engineered Garments but also plan to provide a brand new experience in the form of 3D foot scanning.


“The Los Angeles and New York pop-up stores let us meet the consumer where they are,” said Norma Delaney, Vice President Global Brand Marketing at HOKA. “LA and NYC are extremely valuable markets, and each location was chosen carefully as they sit in high-traffic areas, within communities focused on health and wellness.”

The stores look are bright, vivid, and full of life, boasting wood accents to go alongside the colourful vibe of the brand. The stores will host events; a calendar in the Melrose store details an upcoming run club and yoga class.


Delaney states, “These spaces will also allow us to host events and offer programming to welcome consumers into the HOKA brand. We know that post covid consumers crave in-person experiences. Our focus is in developing gathering spaces for our communities that can add value by helping people connect with our brand ambassadors, elite athletes, product experts, and each other.”

Source | Spy



8th September 2021