H&M Home

H&M Home has opened a flagship store on Regent Street complete with in-store florist, café and event area.
Swedish high street giant H&M has opened a new flagship store entirely dedicated to interiors on London’s Regent Street.

The super-store, set across two floors and covering 700 square metres, features a carefully curated range of homeware in a series of stylish room sets.

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“Our new Concept Store is a new approach to the interior industry offering a new level of inspiration, customer services and collaborations,” H&M Home managing director Anders Sjöblom said.

Perfect for green-fingered millennials, the new store is also home to a Bunches florist, where creative customers can mix and match their own bouquet. There is also a monogramming service to personalise gifts in-store.

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When all the shopping becomes too much, head to the Instagrammable cafe run by the brand’s organic chain It’s Pleat. Keeping in with the H&M sustainability vision, the cafe has decomposable food packaging and plans to compost waste.

Meanwhile, H&M has announced that the store will also offer worldwide delivery on purchases made in store for the first time in UK market.

Source | Homes & Property

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Laura-1

Laura

21st May 2019

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