Harry Styles’ Pleasing enters fragrance with three new scents

Harry Styles’ beauty brand, Pleasing, has unveiled its first-ever fragrance line, initially launching with three new scents later this month. Developed with French fragrance house Robertet, the new scents are said to embody “simplicity, innovation, creativity, and beauty”. “Shared value programs, consciously harvested materials, locally sourced ingredients through partnerships with co-op programs that support small communities and environmentally efficient production methods underscore each fragrance from Pleasing,” the brand’s website reads.


The move marks Pleasing’s first-ever fragrance range, having previously offered various skincare, makeup and clothing items. The scents, which are £135 each, will launch online at Pleasing from 16th November, as well as The Corner Shop at Selfridges London – a pop-up space within the retailer’s Oxford Street department store.


Pleasing launched in November 2021 with a unisex range of nail polishes and skincare products. The brand has since released various collections including Shroom Bloom, Hot Holiday, The Pollinators, and a collaboration with fashion designer Marco Ribeiro.

SOURCE | TheIndustry.Beauty

Subscribe to Snapshot, our bi-weekly summary of the latest consumer experiences from around the globe. Every edition includes latest stores, retail news and general ‘cool stuff’!



Lucy Mister

14th November 2023