Harrods opens stand-alone beauty store H beauty

Harrods has announced its very first stand-alone beauty concept, H beauty which is now open in Intu Lakeside, Essex. The space is designed to embody the future of beauty, providing an open and expansive space for customers to safely shop some of the most coveted and forward-thinking brands in the world, from legacy brands such as Chanel and Creed to new generation beauty brands such as Huda Beauty and Uoma.

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H beauty aims to disrupt the UK beauty retail industry by creating an unparalleled wonderland that combines a diverse portfolio of premium and luxury brands with Harrods famous experiential beauty retail environment. H Beauty will offer exclusive, experiential services, ever changing retail innovation and timeless products to create a sensational world for beauty lovers to discover and enjoy.

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H beauty customers are given the opportunity to experience an interactive and unforgettable, 360-degree experience from the moment they enter the store until departure. Each of the unique, in-store services have been shaped with social distancing in mind and created to provide customers with an unmatched, elevated beauty retail experience.

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Source | Retail Focus

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Laura

9th October 2020