Gymshark has opened a new barbershop pop-up format called Deload, which is aimed at helping men talk about their mental health. The sportswear brand’s barbershop is staffed with mental health-trained barbers and is offering free trims to customers.
Gymshark has teamed up with Lions Barber Collective, which is an international group of barbers who aim to help raise mental health awareness, on the store in Shoreditch, east London.