Glossier opens new flagship in Los Angeles

Glossier opens new store in Los Angeles. Following the opening of its store in Seattle earlier this summer, Glossier is opening a new Los Angeles flagship.

Situated in West Hollywood — a few blocks away from the brand’s former spot on Melrose Place — the space takes up the entire block featuring Glossier’s logo in giant letters on the facade.

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Upon entering the store, customers are greeted with the Glossier Globe placed on top of a cascading fountain. An amphitheater-style communal seating area has also been added to the space, along with huge props of the Lip Gloss and Cloud Paint.

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In addition to the flagship, an outdoor space called Alfred at Glossier Alley is set to open in December adjacent to the store. The experience will come with a to-go café featuring a full coffee menu from Alfred’s and pastries made by Farmhouse. Guests will also be able to view a surrealist marble fountain created by The Haas Brothers.

Source | Hypebae

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Laura

2nd December 2021