Floating Projections

Floating projections of the YEEZY Gap round jacket illuminate NYC and Chicago.

Following the inaugural release announcement for the 10-year YEEZY Gap partnership, ‘Floating Projections’ of the now-buzzing YEEZY Gap Round Jacket have illuminated monumental locations in New York City, Los Angeles and Chicago.


Reaching new heights in an innovative marketing ploy, the soon-to-be-released silhouette has appeared glowing atop the exterior of popular landmarks, including New York’s Madison Square Garden and Guggenheim Museum as well as Los Angeles’ Dolby Theatre and Staples Center, and in prime viewing locations on each city’s high-volume streets.


The debut jacket, spotted on Kanye West last week, has no problem lighting up the respective cityscapes in its electric blue hue. The design, composed of recycled nylon, features an original connected collar-lapel construction and a puffer-like, front-copped shape, with no closure and a simple dual-branded logo on the interior.

Source | Hypebeast



23rd June 2021