Fashion house LOEWE opens a new boutique in Melbourne’s Central Business District

The new store occupies a spacious corner unit on the ground floor of the landmark T & G Building on Collins Street, Melbourne. The chosen aesthetic is derived from the design concept for Casa LOEWE, the brand’s division of uber luxe flagship stores, fusing fashion, art and design, and sees a series of settings which not only signal LOEWE‘s highly regarded artisanal edge, but also its patronage of artisanal craft across the planet.


The interiors blend handmade ceramics, brass and turned iron in warm contrast to expansive glass windows and concrete floors. A striking exterior of glazed pink tiles is offset by shades of yellow, white and blue, creating a space that pops with colour, but also strongly references the brand’s Spanish roots.


Upon entering the store through the double-fronted street entrance, shoppers are met by a largescale densely coloured painting by Scottish artist Lorna Robertson, followed by a curation of works by international artists and furniture designers such as Gerrit Rietveld‘s.


Source | Superfuture


Megan Powers

16th May 2023