The new store occupies a spacious corner unit on the ground floor of the landmark T & G Building on Collins Street, Melbourne. The chosen aesthetic is derived from the design concept for Casa LOEWE, the brand’s division of uber luxe flagship stores, fusing fashion, art and design, and sees a series of settings which not only signal LOEWE‘s highly regarded artisanal edge, but also its patronage of artisanal craft across the planet.