Extra Butter Brings New York Flavour To Mumbai For Its First International Flagship Store

Extra Butter, the conceptual retailer with strongholds in Manhattan, Queens, and Long Island, is heading to Mumbai, India. Cofounded in 2007 by brothers Ankur and Nick Amin, their choice for their first international Extra Butter experience heads to a place near and dear to the Amin brothers, as their familytraces its roots back to India.

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Extra Butter has combined a unique approach to product, customer service, and retail spaces over the last 16 years, lending its affinity for creativity and film to handfuls of sneaker projects along the way.

The design of the store has retained Extra Butter’s New York flavour successfully melding it with Eastern sensibilities creating a sleek and tactile design.

The goal was achieved by purposefully using Indian materials throughout the store, with a strong focus on the lighting within the space. The result is something unlike anything else currently offered in Extra Butter’s new home country.

Source | SneakerNews

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Lucy Mister

19th September 2023