Everlane opens minimal Brooklyn store featuring painted brick and pale wood.

A large window punctures white-painted brickwork to reveal fashion brand Everlane’s store in Brooklyn’s Williamsburg neighbourhood, which is the US brand’s “largest store yet”.

Everlane Williamsburg is an existing 1960s brick building that is painted white – a characteristic of the brand’s pared-back aesthetic. The interior decor continues Everlane’s “signature minimalist design” with a bright, white space paired with touches of wood and concrete floors.

At the heart of the store are 12 fitting rooms concealed behind pale grey curtains. The design of the store is intended to alleviate the congestion caused by people queueing to try on clothes, as well as those visiting and purchasing. With the text-to-try-on system named ‘Save My Spot’, Everlane holds the products customers want to try on and sends messages via devices to signal when the changing room is ready. It works similar to a restaurant reservation system.

At the rear of the store, on the main level, is an area dedicated to denim with three large graphics on the expansive wall overhead. A tree scales the double-height space and is surrounded by a circular, upholstered denim bench.

Source | Dezeen, 10 September 2019



19th September 2019

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