Duoyun Books

Scaling new heights in bookstore design. Just like a large number of other countries, online sales continue to soar in China, and the effect is being felt by publishing houses. A large number of these companies manage a network of bookstores, and it’s interesting to see how they’ve responded to the aforementioned trend which has yet to see a slow down. For quite some time now, large experiential bookstores have become all the rage to lure customers in and keep them there for as long as possible.

Indeed, the bookstore has become an all-day destination, and it just got even better, with the launch of another stellar example of new generation bookstores in Shanghai, perched on the 52nd floor of the glittering Shanghai Tower. Upon entering, shoppers encounter a maze of interconnected circular spaces comprising of pristine white shelves laden with books, and when advancing they’ll come across a entirely black ‘secret space’ embedded within. It’s designed as a study room and has adjoining spaces also brimming with books, including a branded section for a London Review shop-in-shop.

A coffee parlour and a dessert bar both form an integral part of the store, allowing shoppers to sit back and indulge in a drink and bite.

Source | Superfuture, 20 August 2019


Ellen McNeelance

9th September 2019

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