Dr. Martens collaborates with Hackney-based radio station to celebrate individuality

Driven by their mantra ‘Don’t Assume’ – which was borrowed from a jazz LP released in the 1980s – NTS has garnered an impressive following since its launch in 2011. It now stands as a hub for music separate from the mainstream, allowing anyone to show up as they are.

The collaboration, which drops in October, sees Dr. Martens’ cult classic 1461 Smooth Leather Oxford shoe undergo a bold refresh. By printing NTS’ legendary mantra on the shoe, it aims to fight back against stereotypes and is the “ultimate badge of personal empowerment”.

Batch-02-3-scaled-2
dr-martens-3-2

The need to defy convention is reflected in the DM x NTS campaign shoot, which features two artists who are known for blending boundaries and going against musical norms. Both artists represent the brands’ unconventional ethos. For example, Clarisse Prevost embodies both the feminine and the masculine, while Belec blends a multitude of genres.

This follows a slew of collaborative collections from Dr. Martens over the past year, including those with The Clash, No Signal: On Air, Engineered Garments and Central Saint Martins.

Source | The Industry Fashion

Batch-02-7-2048x1366-1

Subscribe to Snapshot, our bi-weekly summary of the latest consumer experiences from around the globe.

Every edition includes latest stores, retail news and general ‘cool stuff’!

Subscribe

Lucy-Mister_NEW2-scaled

Lucy Mister

29th June 2023