Doraemon X Gucci

Gucci brings a cartoon character into its collection.

To celebrate the Year of the Ox, Gucci’s Creative Director Alessandro Michele has imagined a dedicated collection of special items that feature the famous Japanese manga and anime character, Doraemon. The resulting Doraemon X Gucci collaboration is being showcased in an immersive and dedicated environment, Harbour City, Hong Kong, which reflects Gucci’s unconventional approach to luxury.


For the occasion, Doraemon takes the stage of the new Gucci Chinese New Year campaign. This character becomes a companion who transforms everyday activities into joyful adventures. From having breakfast, to playing video games with friends or partying in the garden, the affable Doraemon in the role of an imaginary friend brings colour into people’s lives.


The Gucci 2021 Chinese New Year Collection has its own sustainable packaging, which comprises fully recyclable green bags and matching swing tickets referencing the 50th anniversary of the cartoon, all featuring Doraemon.

The collection will be promoted through Gucci’s digital channels and selected Gucci stores worldwide.

Source | Harbour City



23rd February 2021

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