The plush Dior flagship store on avenue Montaigne in Paris is currently under wraps – yes indeed, to become even more plush – and as a self-discerning luxury brand, a temporary flagship store has emerged, and obviously, it’s not just on any location. Situated on prestigious avenue des Champs-Elysées, just a stone’s throw away from the Arc de Triomphe, the store occupies 890 sqm. (9,580 sq.ft.) on the lower three floors of a five-storey building.

An expansive glass façade allows passers-by generous peeks of the store, and also reveals a swirling staircase which leads to the upper floors. Needless to say, the interior design, created by the fashion house’s design team, embeds elements which reference the historic premises onavenue Montaigne, but also founder Christian Dior‘s very first boutique in town, such as classic wall prints and cannage motifs.

A Cabinet of Curiosities presents a large selection of gifts, including fragrances, accessories and illustrated books, as well as a range of new personalization services – notably in the form of embroideries, screen printing and hot or digital stamping. The temporary Dior flagship store carries the brand’s full range of women’s and men’s lines.

Source | Superfuture, 19th July 2019



16th August 2019

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