Dior has illuminated Harrods with ‘The Fabulous World of Dior’ pop-up for Christmas

The façade of the Brompton Road edifice has been adorned with an installation aglow with a play of light showcasing Dior’s fundamental references as reinterpreted by artist Pietro Ruffo for the Dior cruise 2023 collection.


The compass rose, lucky stars and scintillating flowers will guide visitors along the historic  window displays – which have been transformed and brought to life by a fantastic gingerbread tableau. Inside the landmark department store, two novel pop-up boutiques draw their decor from Christmas fairytales – along with a Café specially conceived for the occasion.


The first pop-up, designed as an authentic gingerbread house, summons visitors to enter the secret wings of 30 Montaigne, to discover the House and the virtuosity of its creations behind the scenes. Transported by a conveyor belt, the Lady Dior reveals its architectural lines in a mesmerizing ballet, illustrating the effervescence of Santa’s workshop just a few days before December 25.


The second pop-up, an ephemeral gift shop, invites all to find the perfect present – from ready-to-wear to shoes. A tribute to those suspended instants of wintertime, knit sweaters are
adorned with poetic patterns, as are the homeware items in the Dior Chez Moi capsule.


Jenny Hillier

30th November 2022