Dior Boutique

The new Dior men’s boutique in SoHo, New York offers an elevated shopping experience complete with a VIP suite.

Dior has opened its new men’s boutique in the heart of New York City’s SoHo neighborhood. Located right beside the luxury label’s women’s store, the men’s shop features a striking front window showcasing a Daniel Arsham sculpture.


Inside, a clean interior is well-pronounced as light oak wood floors seamlessly contrast the off-white textured walls. Shoppers will also be greeted by a painting titled “Sound of Friday 6” done by New York-based artist Yoon Hyup who was specially commissioned by Dior for this location.


As for the selection of goods, leather items are at the front of the shop which are elegantly displayed in glass cases on brushed metal blade shelves. An extensive footwear selection of sneakers, boots and other casual shoes are then neatly showcased which then leads to the full ready-to-wear section.

The RTW area is perhaps the most impressive in the store as clothing pieces are not only shown on racks and mannequins but some are also suspended from the ceiling on champagne finished rails.

Source | Hypebeast



28th February 2020

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