In digital times, this store in Spain mirrors our growing hunger for ink on paper
Purveyors of slow-made and slowly-used products are doubling down on their roots to distance themselves from tech omnipresence – and thus become more attractive to consumers in need of digital detox. But as this notebook store shows, there might be a way of doing believable heritech – technological add-ons for heritage products that still feel on-brand.
Nostalgia strikes again: as digital communication has become omnipresent in the industrialised world, the notepad is making a comeback – sales of Moleskines, for example, have tripled in the past decade. In Spain, heritage player Cuadernos Rubio is betting on the pull of penmanship by opening its first flagship store in its hometown of Valencia.