Crep Protect opens sneaker cleaning service in Berlin

Crep Protect opens sneaker cleaning service in Berlin, located within the new adidas flagship store.

Crep Protect has opened the doors to its latest sneaker cleaning service location within adidas’ new Berlin-based flagship store.

The sneaker cleaning brand — which last year unveiled a similar location within adidas’ Dubai store — aims to enhance the traditional shopping journey and inspire creativity throughout various store activations.

At the sneaker drop-off counter, customers will choose from the menu of cleaning services that range from a foam clean and refreshing insole steam, to the premium ‘Gold’ service offering the most comprehensive sneaker clean to-date.

The Sneaker Services menu provides a range of services for sneaker revival, using techniques and expert products to re-invigorate footwear, as well as Crep Protect products to maintain sneakers fresh look and feel.

Source | Hypebeast