Coachtopia, the first sub-brand of Coach, opens in China

The first sub-brand of Coach in over 80 years, Coachtopia unveiled its inaugural China store in Sanya, Hainan province on Wednesday 3rd April. Its products will be showcased at the fourth China International Consumer Products Expo, taking place from April 13th to 18th in Haikou.

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Coach relocated its travel retail headquarters to Hainan in 2022, which is a signal to the brand’s commitment and investment in the burgeoning market, according to Silverstein.

Coachtopia’s community is a global growing network of diverse Gen Zers who are feeding their perspectives and ideas into the sub-brand’s products.

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The sub-brand has collaborated with a growing community of Gen Zers – from climate activists, designers and upcyclers to journalists, filmmakers, entrepreneurs and fashion enthusiasts.

“Hainan is a dynamic travel retail market, attracting tourists from all corners of China and ranking among the top travel destinations for Gen Z,” she said. “Our decision reflects our view of the region as a window into the expansive Chinese market.”

SOURCE | China Daily

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Charlotte-scaled

Charlotte Martin

10th April 2024