Coach (Re)Loved

Coach celebrates the launch of the Coach (Re)Loved Initiative with a series of events across America


Introducing the collection of one-of-a-kind pre-owned bags, lovingly restored and reimagined as part of Coach’s commitment to do better for our planet.

Selected Coach stores are hosting ‘The Smallest Vintage Store in the World’ the most compact pop-up, a tiny shop-in-shop containing the most coveted Coach Vintage pieces.


Additionally, Coach have launched a trade-in program, Coach Exchange, where customers can recycle their pre-owned Coach for a store credit. Each bag the brand takes back will be responsibly repurposed, reused or recycled.

As part of the launch, Coach will be partnering with Big Crown Records, a New York independent record label to create a specialist playlist be based on reissues, vintage sounds, and dusty finds. The playlist will be the sound of all of our pop-ups. In addition, the brand will be selling vinyls across all activations worldwide.


Coach are also partnering with local designers and artists for some of the furniture pieces featured within the pop-up locations. From the one-of-a-kind chairs made of resins to the deadstock silicone chord rugs, all of the designers featured have a focus on responsibly sourced or recycled materials.  At the end of the pop-up, as part of the commitment to circularity, Coach will recycle or return everything they’ve used so it can be repurposed again.

The initiative is based on the brands belief in doing better for a planet by making fashion circular, ‘Wear it, love it, pass it on.’


The first pop-up events have launched in Coach House, New York and South Coast Plaza, Los Angeles.


Jenny Hillier

5th August 2021