Additionally, Coach have launched a trade-in program, Coach Exchange, where customers can recycle their pre-owned Coach for a store credit. Each bag the brand takes back will be responsibly repurposed, reused or recycled.
As part of the launch, Coach will be partnering with Big Crown Records, a New York independent record label to create a specialist playlist be based on reissues, vintage sounds, and dusty finds. The playlist will be the sound of all of our pop-ups. In addition, the brand will be selling vinyls across all activations worldwide.