Coach Opens Coach Play Ipoh, a Unique Immersive Pop-Up

Coach announces the opening of Coach Play Ipoh, the newest in a series of global Coach Play experiences of immersive concept stores that blend the house’s New York roots with the distinctive charm and character unique to each location.

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Located at Silverlakes Village Outlet in Malaysia, the opening builds on the house’s venture into crafting interactive and exploratory experiences that captivate the senses – inspired by the expressive spirit of today’s generation.

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Capturing the wonderous and imaginative landscape of summer camp, the pop-up immerses customers in an interactive world that encapsulates the house’s spirit of playfulness and community.

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Overlooking a scenic lakeside and spanning 2,516 square feet, the atmosphere draws inspiration from the Adirondacks – an iconic Upstate New York destination – and features alfresco games and activities like cornhole, table tennis and bocce ball.

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The outdoor space additionally features an extensive seating area, a true-to-size vintage car with a canoe strapped to its roof, a fun photo moment area, and a campsite fire-pit where visitors can come together.

SOURCE | Coach

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Charlotte Martin

19th June 2024