Coach Opens Coach Play Ipoh, a Unique Immersive Pop-Up

Coach announces the opening of Coach Play Ipoh, the newest in a series of global Coach Play experiences of immersive concept stores that blend the house’s New York roots with the distinctive charm and character unique to each location.


Located at Silverlakes Village Outlet in Malaysia, the opening builds on the house’s venture into crafting interactive and exploratory experiences that captivate the senses – inspired by the expressive spirit of today’s generation.


Capturing the wonderous and imaginative landscape of summer camp, the pop-up immerses customers in an interactive world that encapsulates the house’s spirit of playfulness and community.


Overlooking a scenic lakeside and spanning 2,516 square feet, the atmosphere draws inspiration from the Adirondacks – an iconic Upstate New York destination – and features alfresco games and activities like cornhole, table tennis and bocce ball.


The outdoor space additionally features an extensive seating area, a true-to-size vintage car with a canoe strapped to its roof, a fun photo moment area, and a campsite fire-pit where visitors can come together.

SOURCE | Coach


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Charlotte Martin

19th June 2024