Coach has opened ‘Coach Play Chicago’ the first location in a series of concept stores

Coach Play Chicago is the first in a series of concept stores encouraging customers to play in Coach spaces inspired by their communities and will be followed by further locations this year. 


Located at 444 N. Michigan Avenue in Chicago’s River North neighborhood, Coach Play Chicago incorporates architectural features inspired by New York City, Coach’s hometown, including street signs, a baseball glove art installation and marquee signs displaying locally relevant messages, to be updated based on community happenings.   


Coach Play Chicago will also feature the newest expression of Coach Create, the brand’s customization experience, where local artists will host workshops where customers can create one-of-a-kind pieces at the craftsmanship bar. Customers will also be able to personalize Coach bags with monograms, embellishments and digital prints including special patches and pins exclusive to the location. 


Additional design details include vintage and custom furniture made with sustainable materials, including sustainably crafted mirrors and accent chairs upholstered in repurposed leather waste created will also feature.

Source | Coach


Jenny Hillier

8th March 2023