Camille Walala x London Design Museum

Camille Walala shakes things up at London’s Design Museum. The museum remains closed to visitors amid the pandemic, but the Supermarket pop-up provided a way to welcome guests for essentials.

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A collaboration between the Design Museum, artist-designer Camille Walala and gin brand Bombay Sapphire, the project shows the supermarket through the eyes of creatives. The fully functional space, rendered in Walala’s iconic graphic style, stocked everyday goods – like coffee, bread, toilet roll, and, of course, gin – with packaging designed by ten emerging artists.

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Complete with an outdoor shoppingcart kiosk, produce section and pyramidlike canned food display, Supermarket was not just a colourful Instagrammable attraction, but a legitimate way for visitors to reconnect with art and design after months of cultural institutions being closed.

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Over the past year, the supermarket has been one of the only consistently accessible spaces outside of the home. All too often the supermarket is a mundane destination. So, food retailers should be taking note of Camille Walala’s cheerful interpretation. But this is also a great point of reference for institutions who likewise need to find new ways of engaging with their absent audiences.

Source | Frame

Milly

Milly

6th May 2021

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