British DTC Fashion and Lifestyle Brand, Lucy & Yak, Opens its 9th UK Store

Measuring 1,709 sq ft and located at 7 High Street, Lucy & Yak’s Exeter outpost marks the brand’s ninth physical retail location, after Bristol, Norwich, Nottingham, Cambridge, Manchester, Cardiff and two stores in Brighton. The newly opened Exeter store features Lucy & Yak’s signature soft pink palette and stocks the brand’s latest releases and core collections, including its best-selling dungarees.



Customers can try on clothes in four changing rooms, one of which is designed for greater accessibility. All changing rooms are
equipped with natural linen curtains and wood furnishings.

Similarly to Lucy & Yak’s existing stores, the Exeter location allows customers to recycle, repair or upcycle their clothes as part of the brand’s buyback scheme.



Lucy & Yak co-founder, Lucy Greenwood, said: “We’re so excited to announce the opening of our next shop, in Exeter, our most southerly shop to date.

“The new space will be another hub for creativity and community, giving us a chance to engage with our customers in person. We
plan to continue building our Re:Yak buyback scheme, and upcycling and repair workshops which you’ll be able to browse and book via our website soon.”

SOURCE | Drapers


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Lucy Mister

3rd July 2024