Breitling opens its largest flagship

Swiss watchmaker Breitling has opened its newest boutique, set in the fashionable Hannam district.

At 8,000 sqft, Breitling Townhouse Hannam has two floors that combine retail with a Breitling Cafe, terrace, and the Breitling Kitchen.


Breitling CEO Georges Kern said “From the moment you step in, you’ll recognise the relaxed, industrial-loft-inspired atmosphere that says everything about our casual, inclusive, and sustainable approach to luxury.”

The store has chic industrial lofts that pair vintage decor with streamlined contemporary design for a modern retro feel. There is a recurring motif of “air, sea, and land” – the three universes that the Breitling watch families were developed for.


The 2,000 sqft retail space showcases Breitling’s latest watch collections in an aviation-lounge-inspired atmosphere. There is also ‘Breitling Equipment’ – a shop-in-shop carrying tools and accessories. Visitors can choose from seating zones themed by air, sea, and land or reserve a private dining room in the Breitling Kitchen. Breitling Cafe is an inviting street-level coffee shop serving a selection of specialty coffees, freshly baked goods, and fine patisseries.


Source | Luxury Facts


Jenny Hillier

23rd February 2022