Breitling CEO Georges Kern said “From the moment you step in, you’ll recognise the relaxed, industrial-loft-inspired atmosphere that says everything about our casual, inclusive, and sustainable approach to luxury.”
The store has chic industrial lofts that pair vintage decor with streamlined contemporary design for a modern retro feel. There is a recurring motif of “air, sea, and land” – the three universes that the Breitling watch families were developed for.