We partnered with Dressup Group – which operates more than 80 stores across Georgia representing over 100 brands – to define a fresh chapter in Georgian sportswear retail with the creation of a completely new retail brand GALLERY SPORT. Bringing a fresh perspective, global expertise, and a strong commercial focus, we delivered a concept that feels elevated, contemporary and relevant to today’s sports-fashion consumer in Georgia. This wasn’t about repeating what’s been done before but creating a space that is striking, commercially effective, and authentically tailored to the local market.