Attending the VM & Display Show 2024

16th April 2024, Business Design Centre, London

Hosting one of the UK’s biggest gatherings of industry professionals, the VM & Display Show has grown significantly over the 33 years that it’s been running.

Marketing Manager at Briggs Hillier & Chief Editor of Snapshot, Lucy Mister, attended the show this year to join the visual merchandising and display community in an annual celebration of a profession that breathes creativity into the retail industry.

We take a look at some of the highlights…

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Introducing the new & exciting POPAI Zone

“This dedicated zone, in the show’s 33rd year, promises to be a game-changer for the industry. Offering a comprehensive platform for brands, retailers, and industry professionals to explore the latest trends, innovations, and solutions in the world of shopper marketing.”, the VM & Display Show says on its website.

Visible from the moment you enter the exhibition space, the POPAI zone commands the ground floor with its striking blue branding. With a stage, seating and booth configuration, the POPAI Zone is perfectly set up for exhibitors and visitors to network, enjoy a programme of talks from industry professionals, and learn more about POPAI Awards and the membership options available.

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Exhibition stands…

The show offered much to do, much to see and a whole host of people to talk to.

From a giant moving metal ball installation on the ground floor to a clowder of over-sized maneki-nekos (lucky Japanese cats) and a large wooden shipping container encouraging blue-sky thinking on the mezzanine, this year’s show was loaded with stands from companies across the board, including suppliers of innovative vm & display items, design agencies, and well-known industry publications.

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Talks…

Returning to the POPAI Zone, we caught some talks from brands, including a talk from Laura Manley, Trade Marketing and Events Manager at Shark (Beauty), and another from Business Brand Partner at Primark, Oliver Vilcans-Moody.

Sharing a SharkNinja case study, Laura talked about the beauty of creativity, highlighting how insight and innovation shaped Shark Beauty’s ambitious interactive in-store display that resulted in a head-turning customer experience.

Similarly, Oliver explains how the brand has approached the promotion of its Primark Cares (UK) initiative, highlighting the importance of storytelling, customer engagement and sustainable design.

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“We always say that we need to get out and about, and it’s events like these that make ‘getting out’ really worth it”, Lucy explains. “The VM & Display Show serves as a great reminder of the thriving community of sector professionals that we have in the UK and further afield”.

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Lucy Mister

17th April 2024