Aro Archive Store Features Pastel-Coloured Rooms & Industrial Control Station


Fashion retailer Aro Archive’s pastel-hued east London store was designed by founder Ariana Waiata Sheehan to evoke “a sense of otherworldliness”.

The store, located in Shoreditch, replaces the brand’s previous, more industrial store on nearby Broadway Market and was intended to have a frivolous feel.

Located inside a five-storey former Victorian warehouse, Aro Archive, which sells preowned clothing by avant-garde designers, was organised so that each floor has a different colour.

Monochrome pastel pink, blue and white hues decorate the different levels, which also feature a wide range of reclaimed and recycled materials, furniture and artworks.


White duvet covers by fashion house Maison Martin Margiela were used to create curtains for the changing rooms, while interior pillars are made from reclaimed 1990s metal lamp posts that the designer sourced from a scrapyard in Preston.

Waiata Sheehan hopes the Aro Archive boutique will feel like a home away from home and help to create a community feel in the area.



Subscribe to Snapshot, our bi-weekly summary of the latest consumer experiences from around the globe. Every edition includes latest stores, retail news and general ‘cool stuff’!



Lucy Mister

30th January 2024