Aquazzura New Bond Street Boutique Opens Its Doors

Edgardo Osorio’s Aquazzura label is expanding its product offer and its physical presence and has opened a London flagship store on key luxury thoroughfare, New Bond Street. The new location houses all the Florence-based brand’s collections – footwear, jewellery and the still-new bags and homewares lines. Featuring an all-white façade, the flagship is said to be a canvas for Aquazzura’s refined, joyful spirit”. Outside, there’s a black and white awning at the entrance with black and white wrapped columns topped in gold.


A Mediterranean-inspired palette has been selected for the interiors, including aqua, pink and yellow, linked by the brand’s signature stripe motif. The three floors each feature a distinct colour scheme with hand-painted decorations.

On the ground floor there’s a handcrafted faux orange tree and the brand’s signature palette, with nature-inspired detailing such as hand-painted palms, monkeys, and exotic birds. The first floor features the handbag and jewellery collections and has a more feminine edge in shades of pink. The mood gets even brighter on the second floor with an intense, summery shade of yellow paired with orange trees in “an ode to Mediterranean nature”. This is where the Aquazzura Casa collection lives, including textiles, porcelain and contemporary table accessories.

Source | Fashion Network


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Lucy Mister

12th July 2023