Apple Tower Theatre

Apple Tower Theatre is a new Apple store inside a 1920s movie theatre Apple undertook the renovation in a collaboration with the City of Los Angeles and expert preservationists. The project included restoring the theatre’s corner clock tower and renovating the blade sign that projects from its side.

Inside, a grand entry hall complete with bronze handrails and marble columns has been restored to its former splendour. At the centre of Apple Tower Theatre is the Forum, a large retail space with a display screen hung in the restored arch where the cinema screen would once have been.

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The movie theatre’s original balconies remain, Apple plans to use the space as an auditorium for daily skills workshops and presentations from local filmmakers and musicians. Original cinema seating on the upper level has been reupholstered and turned into a Genius Bar.

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An original stained-glass window with a pattern that includes coiled strips of film has also been painstakingly restored, along with a fresco of a blue and cloudy sky that arches over the double-height space. Apple Tower Theatre is the 26th store opened by the technology brand in Los Angeles.

Source | Dezeen

Milly

Milly

1st July 2021