Allbirds continues to invest in physical retail with second UK store
Shoes tend to be made from leather, suede or, failing that, from manmade materials. With the possible exception of indoor slippers they are not, however, made from wool. Yet this is the primary raw material, superfine merino wool, that goes into the production of footwear from San Francisco-based company Allbirds, which started online and has been working hard at building a network of physical stores.