adidas x Connecting with China’s Gen Z

Teaming together for a second time, NoTitle and adidas Originals have desgined four immaculate takes on the Samba sneaker, along with a clothing capsule.

With the brand new collection dedicated to the beauty of adolescence, adidas and NoTitle’s collaboration connects with young streetwear fans throughout China.

adidas continues to target specific consumer demographics through exclusive, local collaborations. Through help from other popular brands in the sportswear giant’s target regions, adidas has discovered an effective strategy to gaining genuine and authentic engagement with local regions and markets across the globe.

Leveraging the global hype surrounding the adidas Samba sneakers, as well as its limited edition capsule collection with NoTitle, the items have also been launched to users by adidas themselves via their Confirmed app.

This has created a further sense of hype and exclusivity, with fans everywhere waiting in anticipation for its drop.

Source | Jing Daily

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Lucy Mister

19th September 2023