The range is targeting “the next generation’s adoption of a comfort-first mindset” and its influence on the casualisation of fashion, with a range of pieces that use the latest performance technology but with a focus on style, comfort and versality.
Jenna Ortega “joins the adidas family” for the ‘All That You Are’ campaign, which includes Tottenham Hotspur striker Son Heung-min, Manchester City Women’s team forward Mary Fowler, Atlanta Hawks basketball player Trae Young and star of Twitch – the American video games live streaming service – Carolina Voltan.