Adidas Launch Area in Harrods

Showcasing key looks and facilitating major product launches, the adidas digital launch area is a strong draw into ‘House of adidas’, Harrods. Controlled via interactive touch screens, shoppers can watch catwalks on full height screens, explore product details or locate ranges in store. The result is powerful preview of adidas brands, enticing shoppers into the main retail space.


Jenny Hillier

7th October 2015

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